Estrategias de planeación para la divulgación del patrimonio (english) Imprimir

Abstract:

Herein I present strategic planning for vulgarization of culture based on the Environmental Interpretation, a communication strategy with the principal aim to project and promote heritage. Major themes derived from the available literature and manuals about Planning Interpretation published in various countries are presented. Global planning and its steps are explained and elaborated based on the analysis of previous literature. Strategic Plans or General Management Plans are included as a main component of vulgarization plans in heritage sites.

Key words:

Environmental Interpretation * Planning * Vulgarization of Archaeology* Heritage values.